VIRTUAL HERBALISM CONFERENCE - DAY 1
Tonic Herbs as Allies for Well-being in the Anthropocene with Guido Masé
Join clinical herbalist, educator, and author Guido Masé for a reflective exploration of tonic herbs in an era of rapid change and environmental uncertainty. Drawing from Western herbalism, clinical experience, and his work as Head Formulator at Traditional Medicinals, Guido shares how tonic herbs cultivate resilience, vitality, and long-term well-being. Rooted in the enduring relationship between humans and plants, this conversation invites us to consider how herbal allies can support both personal health and the well-being of the planet we inhabit.
Discussion Highlights:
- Defining the Anthropocene era and the term tonic
- Three underappreciated tonic herbs worth wider use
- Preparation methods that best preserve tonic plant virtues
- Formulating with tonic herbs versus using simples
- Shared energetics, flavors, and phytochemical patterns among tonic herbs
- Simple, sustainable ways to integrate tonic herbs into daily life
- Evaluating sustainability in tonic herb sourcing and recognizing when to shift practices
- Strength of evidence-based research on tonic herbs and notable studies
Guido is a clinician and herbal educator specializing in Western herbalism, with an eclectic approach shaped by many traditions. He is the co-founder of the Vermont Center for Integrative Herbalism, a nonprofit clinic and school, where he serves as clinical supervisor and teaches herbal pharmacology and therapeutics. He is a founding member of the Burlington Herb Clinic where he houses his clinical practice. He also participates in herbal education at the University of Vermont, and is the author of The Wild Medicine Solution and DIY Bitters. A lifelong traveler, he has most recently worked to bridge traditional Maasai healing and modern medical practitioners in Tanzania.
As Principal Scientist, Head Formulator, Herbal Educator at Traditional Medicinals, his focus is on research, development, formulation, and education for herbal teas and supplements. Relying on clinical experience, storytelling, and scientific research, Guido believes that true strength flows from nature, and that herbal medicine is key to sustainable, successful living.
About Guido Masé:
Find Guido:
- on Instagram: https://www.instagram.com/tradmedicinals
- at https://www.traditionalmedicinals.com/
- contributing to the Rooted Routines Course and Turmeric Speaker Film, exclusive upgrades in the 2026 Herbalism Conference VIP Pass Ticket!
5:00 PM EST: Herbal Synergy: How Plants Work Better Together with Sajah Popham
NEXT WEBINAR:
Session Premieres Monday, Feb. 16 at 3:00 PM EST
After registering for the webinar, look for an email from webinars@theherbalacademy.com with the room link.
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Virtual Herbalism Conference: Live Access
OPENING CEREMONY: FEBRUARY 15
DAY 1: FEBRUARY 16
DAY 2: FEBRUARY 17
DAY 3: FEBRUARY 18
- 3:00 PM EST: Medicinal Mushrooms in Current and Traditional Healing Modalities with Jasper Degenaars
DAY 4: FEBRUARY 19
DAY 5: FEBRUARY 20
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