VIRTUAL HERBALISM CONFERENCE - DAY 3
Building an Herbal Business from the Ground Up with Laura Ash
In this session, we join Laura Ash, founder of Land of Verse and Holistic Business Folk, and Director of Operations at the Beneficial Plant Research Association. A visionary herbal entrepreneur, Laura weaves herbalism with business, story, and craft to create ventures rooted in integrity and care. Together, we’ll explore how to build an herbal business from the ground up and inspirations that shaped Laura’s path, the practical decisions that support a resilient brand, and the values that sustain long-term success. This conversation offers grounded practices and creative insight for anyone ready to bring an herbal vision to life.
Discussion Highlights:
- Clarifying niche and direction in the early stages of an herbal business
- Defining core values and using them as a compass for daily decision-making
- Essential first steps for moving from idea to viable herbal business
- Creative, low-budget strategies for launching and growing in the beginning
- Building a cohesive brand through aesthetics, messaging, and energetic tone
- Key foundations for creating a resilient, sustainable herbal business
- Balancing intuition, creativity, and practical business realities
Laura Ash is a clinical herbalist, educator, and business mentor with over 20 years of experience bridging Western herbalism, ethnobotany, and regenerative entrepreneurship. Her work is rooted in relationship with the living world and community-centered healing.
Trained at the California School of Herbal Studies and The Ayurvedic Institute, Laura has studied with leading teachers including David Hoffmann, Aviva Romm, Vasant Lad, Chanchal Cabrera, and Clarissa Pinkola Estés. Her career spans founding a medicinal chai company, stewarding The Scarlet Sage Herb Co., co-founding Avra Organic Spa, running a clinical practice, and founding the Herbal Anthropology Project to document Maasai traditional medicine in Tanzania. She teaches through her school, Land of Verse, and serves as Director of Operations at the Beneficial Plant Research Association.
Her newest offering, Holistic Business Folk, brings together her herbal lineage and entrepreneurial expertise to support herbalists in building confident, prosperous, purpose-driven businesses rooted in integrity and care.
About Laura Ash:
Find Laura:
- on Instagram: https://www.instagram.com/landofverse/ and https://www.instagram.com/holisticbizfolk/
- at https://www.landofverse.com/
- Contributing her Finding Flow and Zone of Genius ebook to the 2026 Herbalism Conference VIP Pass Ticket!
- contributing to the Rooted Routines Course and Turmeric Speaker Film, exclusive upgrades in the 2026 Herbalism Conference VIP Pass Ticket!
1:00 PM EST: Herbalism in Many Forms: Alternative Plant Therapies with Alyson Morgan, Cristina Asensio Foley, and Holly Brandenberger
NEXT WEBINAR:
Session Premieres Wednesday, Feb. 18 at 11:00 AM EST
After registering for the webinar, look for an email from webinars@theherbalacademy.com with the room link.
You can also join the Masterclass room when the session is live – or watch the replay – by clicking the
Register button above.
Virtual Herbalism Conference: Live Access
OPENING CEREMONY: FEBRUARY 15
DAY 1: FEBRUARY 16
DAY 2: FEBRUARY 17
DAY 3: FEBRUARY 18
- 3:00 PM EST: Medicinal Mushrooms in Current and Traditional Healing Modalities with Jasper Degenaars
DAY 4: FEBRUARY 19
DAY 5: FEBRUARY 20
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