This session offers a clear, practical look at how herbs move from source to shelf with Steven Yeager, Executive Vice President and longtime Director of Quality and Regulatory Affairs at Mountain Rose Herbs. We’ll cover Good Manufacturing Practices, labeling laws, global trade considerations, adulteration concerns, and sustainability challenges. Steven will share how herbalists can work within regulatory frameworks while maintaining ethical sourcing, transparency, and respect for the plants we rely on. You’ll learn how to align your practices with compliance and care for the plants we depend on.

Discussion Highlights:

• Where commercial herbal raw materials come from and how they enter the supply chain
• Overview of herbal regulations and what they mean for everyday herbalists
• Good Manufacturing Practices in action and why they matter
• Essential documentation and record-keeping for compliance
• Key questions to ask when evaluating herbal suppliers
• Verifying quality and authenticity when sourcing herbs internationally
• Role of certifications such as organic, fair trade, and forest-grown
• Common labeling mistakes and how to avoid them

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Originally from Philadelphia, Steven Yeager moved to the Pacific Northwest in 1994 and has been rooted in Eugene ever since. He has been an employee of Mountain Rose Herbs since 2007 and has explored Oregon’s wild places and studied native flora since 1995 through botanizing, wildcrafting, and preparing herbal remedies for himself and his family. 

A former co-owner of the Columbines School of Botanical Studies, Steven is also an herbal educator. His deep plant knowledge informs his work directing quality control, laboratory operations, and regulatory compliance at Mountain Rose Herbs. Steven serves as an elected trustee of the American Herbal Products Association, chairs its Standards Committee, and participates on several AHPA committees. He also sits on the boards of the AHPA Foundation for Education and Research on Botanicals, United Plant Savers, American Herbal Pharmacopoeia, and the Native Plant Society of Oregon.

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About Steven Yeager:

Find Steven:

• on Instagram: https://www.instagram.com/mountainroseherbs/
• at https://mountainroseherbs.com/
• contributing a coupon code to Mountain Rose Herbs to the 2026 Herbalism Conference VIP Pass Ticket!
• contributing to the Rooted Routines Course and Turmeric Speaker Film, exclusive upgrades in the 2026 Herbalism Conference VIP Pass Ticket!

11:00 AM EST: Herbal Folklore and Fairytales with Ruthie Kølle

NEXT WEBINAR:

Session Premieres Thursday, Feb. 19 at 9:00 am EST

After registering for the webinar, look for an email from webinars@theherbalacademy.com with the room link.

You can also join the Masterclass room when the session is live – or watch the replay – by clicking the 

Register button above.

DAY 1: FEBRUARY 16

DAY 2: FEBRUARY 17

DAY 3: FEBRUARY 18

DAY 4: FEBRUARY 19

DAY 5: FEBRUARY 20

CONTINUE EXPLORING

The live week ends, the learning doesn’t — get lifetime access to 122 herbal resources while pricing lasts, access VIP.

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